When it comes time to sell your home, a common mistake many homeowners make is that they Decorate their home to sell rather than Stage their home to sell. When you decorate your home it is all about you, the homeowner. As lovely as it may be, it is still your taste and your design style. This point was recently made very clear to me when a homeowner turned down my offer to help stage her home because she said it had been professional decorated and was in “show ready” condition. Professionally decorated it was…in a formal French Country style that would appeal to any buyer who also liked formal French Country and had the furniture and accessories to match. Sadly, that professionally decorated home is still on the market 8 months later; even after two price reductions.
When you Stage your home, it is all about the Buyer, and since you don’t know who your Buyer is, it is important to appeal to ALL Buyers and ALL tastes. Maybe you love French Country but maybe your future buyer loves Contemporary, or Early American, or Eclectic or Shabby Chic….you just don’t know. This is why neutral paint colors on the walls, no distracting collectibles, photos, or taste specific decor is the only way to go. Buyers need to imagine their furniture, their photos and their taste specific decor in your home.
Once staged, you may think your home lacks character and personality…that is exactly the point. Remember, the best way to Stage your home for sale, is to undecorate your home. If you do, it will appeal to more potential buyers and get you a quicker and better dollar offer. Then you are free to move on and decorate to your heart’s content in your new home.
If you would like help Staging your home for sale or undecorating your home, give me a call.