Most sellers today realize the imporatance of preparing their home for the market or what we call Staging. I see a lot of homes for sale and more often than not, I see three mistakes that sellers continue to make.
1. Assuming buyers won’t notice something.
Sloppy D.I.Y. paint jobs, a sticking basement door, a small stain on the carpet, a broken fence post, etc. You may have lived with it for years and think it is just a minor inconvenience but Buyers have laser vision when it comes to spotting any imperfection with your home. Address the problem before you list your home and Buyers will have less downward negotiating power if everything is perfect.
2. Not checking out the competition.
Buyers are not only looking at your home, but the one for sale down the street, the one around the corner and the dozens of others around town that are in the same price range. If you don’t know what buyers are seeing, how do you know how to make your home stand out and look the best? Let’s face it, the Real Estate market is not that much different than a beauty contest. The “prettiest” house gets the Buyer. Check out some competing Open Houses and make note of what those homes have that might appeal to buyers over your home. Challenge yourself to make your home look just a little better. If the other homes are not well staged and yours is, then lucky you, the competition is just helping you sell yours.
3. Not being objective.
When it comes to our own home it is very challeging to be objective. We think our home is lovely and perfectly staged and yet no offers come in. The trick I like to use to help with this problem is to stand in the doorway and take a photo of the room. Do this for every room in your house. Upload them to your computer and then look at them as critically as possible. Notice where your eye goes; does the room look like there is too much furniture? Does it appear cluttered? Too dark? Too busy? Graphic wallpaper, bright colors, and busy fabrics have a tenancy to be magnified when seen online which is why professional Stagers will always stress neutral colors and use very little pattern in a room. Have a (brutally honest) friend take a look as well and get their opinion.
Remember, Buyers first see your home in photos on the MLS listings and not in the flesh. How a room appears when we are standing in it can be quite different than what a Buyer might see online. Make sure the rooms look as spacious, neutral and uncluttered as possible so that the buyers will not immediately move on to the next listing.
If you would like some help Staging your home or just need an honest opinion of the job you have done, give me a call!