Don’t make these 3 mistakes when Staging your own home

Most sellers today realize the imporatance of preparing their home for the market or what we call Staging. I see a lot of homes for sale and more often than not, I  see three mistakes that sellers continue to make.

 

1. Assuming buyers won’t notice something.

Sloppy D.I.Y. paint jobs, a sticking basement door, a small stain on the carpet, a broken fence post, etc. You may have lived with it for years and think it is just a minor inconvenience but Buyers have laser vision when it comes to spotting any imperfection with your home. Address the problem before you list your home and Buyers will have less downward negotiating power if everything is perfect.

 

2. Not checking out the competition.

 

Buyers are not only looking at your home, but the one for sale down the street, the one around the corner and the dozens of others around town that are in the same price range. If you don’t know what buyers are seeing, how do you know how to make your home stand out and look the best? Let’s face it, the Real Estate market is not that much different than a beauty contest. The “prettiest” house gets the Buyer. Check out some competing Open Houses and make note of what those homes have that might appeal to buyers over your home. Challenge yourself to make your home look just a little better. If the other homes are not well staged and yours is, then lucky you, the competition is just helping you sell yours.

 

3. Not being objective.

When it comes to our own home it is very challeging to be objective. We think our home is lovely and perfectly staged and yet no offers come in. The trick I like to use to help with this problem is to stand in the doorway and take a photo of the room.  Do this for every room in your house. Upload them to your computer and then look at them as critically as possible. Notice where your eye goes;  does the room look like there is too much furniture? Does it appear cluttered? Too dark? Too busy?  Graphic wallpaper, bright colors, and busy fabrics have a tenancy to be magnified when seen online which is why professional Stagers will always stress neutral colors and use very little pattern in a room.  Have a (brutally honest) friend take a look as well and get their opinion.

Remember, Buyers first see your home in photos on the MLS listings and not in the flesh. How a room appears when we are standing in it can be quite different than what a Buyer might see online. Make sure the rooms look as spacious, neutral and uncluttered as possible so that the buyers will not immediately move on to the next listing.

If you would like some help Staging your home or just need an honest opinion of the job you have done, give me a call!

10 Things Buyers Don’t Care about (Part Two)

In my last post I highlighted items one through five of the 10 things buyers don’t care about when they are looking to buy a house.  Here is the eagerly awaited  part two of my list (6-10) of things Buyer’s Don’t Care About.

 

6. Your family living situation. How you live in your home and how you market your home for sale are TOTALLY different. I understand why the bunk beds are in the dining room ( the in laws are visiting for the Summer) and why a pool table is in the living room ( you never use the room anyway) but buyers don’t care. Buyers are not that imaginative and rooms  must be staged as to their intended purpose or else Buyers just get confused.

 

.

7.Your wonderful memories. Your children were raised there, the family gathered there for every holiday, your husband built the awesome tree house. Sad to say but buyers don’t care. Buyers are looking at sq. footage, number of bedrooms and baths, school district, and a number of other things, none of which involve your good memories of the house. You MUST detach yourself from all those house memories  if you truly want to move on and make the sale. Remember, the day you decide to list your home, it no longer “your home”… it is now a” future buyers home”.

 

.

8. Your favorite place in the world. Okay, you adore the beach (who doesn’t)  but shells, mini lighthouses,  lobster pillows and hanging wood signs that point “This Way to the Beach” in a home located in say, Utah, is not appealing to buyers. Themed rooms or homes  decorated based on your favorite vacation spot is just going to limit your pool of buyers. Remember, just because you love Provence doesn’t mean buyers do.

 

Which leads me to…

 

,

9. Your decorating style (or non style). Buyers don’t care about the fabulous wallpaper that you spent 6 months looking for or the stenciled boarder you so  painstakingly put up in the nursery. Buyers don’t care that you think the dated brass ceiling fan is  “just fine” or that the blue wall to wall carpet from 1985 is “still in great shape”. Buyers want to see updated and current light fixtures ( no brass) , neutral painted walls ( if you have wallpaper, take my word for it…take it down), neutral flooring, and nothing taste specific ( refer back to #8) like dated flowery home furnishings.

 

And Last but certainly not least…

 

.

10. Descriptive Adjectives. If your friends and family use words like “Unique”, “Funky”, “Out of the Box” or  “Wow” (and not in a good way) to describe any part of your home..assume there is a problem. Buyers are NEVER looking for these things in a home. Think of your home as if it was the dessert at a huge dinner party. Let’s say you decide to serve ice cream. Your first inclination is to mix together  Rum Raisin with Pistachio with Rocky Road. Not a whole lot of people are going to find that appetizing. Same goes for your home. Much better to appeal to everyone and serve something maybe a little boring like vanilla ice cream with colorful sprinkles. Pretty much everyone likes vanilla and the colorful sprinkles add just enough color and pop to keep it interesting.

Unique, Funky Out Of The Box and Wow...and not in a good way

I want to leave you with one more photo of a kitchen in a home that I was asked to stage where I was honestly left speechless.

 

 

 

 

 

Don’t you think every kitchen should have a life sized doll next to a shopping bag that says “Born To Shop” and a porcelain shoe?….I love my job!!!

Subscribe to my blog

Browse by Category

Remodeling and Home Design



NYC Blog Tour