Fromental: High end couture for the walls

While in London with DesignHounds, I had the pleasure of getting up close and personal with Fromental wallpaper. In case you haven’t heard of it, Fromental is pretty much the gold standard for exquisite, luxury wall paper.It is high end couture for the walls.  Hand printed, painted and the top of the line is hand embroidered as well. Obviously it’s not for everyone due to the expense but for those with the budget and the right space it is truly jaw dropping.

While the DesignHounds toured the showroom, everyone was “oohing” and “ahhing” over the large sample panels. It really was a treat to see the artistry that goes into creating such exquisite paper. Here are a few of my iPhone photos from the show room.

Fromental embroidered wallpaper: Linda Holt Photo

Fromental embroidered wallpaper: Linda Holt Photo

Can you imagine the skill and patience it requires to hand embroider wallpaper? It was mind boggling to me. Here is a close up of one of the birds.

Fromental detail:Linda Holt Photo

Fromental detail:Linda Holt Photo

Look at the detail in those tiny embroidered flowers.

Frometal :Linda Holt Photo

Frometal :Linda Holt Photo

The orange branches and flowers on a charcoal background was so striking. It almost seemed to be glowing from within.

Fromental embroider wallpaper:Linda Holt Photo

Fromental embroider wallpaper:Linda Holt Photo

A slightly more “affordable” option is to skip the embroidery and choose the hand painted only papers.

Fromental hand painted wallpaper: Linda Holt Photo

Fromental hand painted wallpaper: Linda Holt Photo

Fromental wallpaper: Linda Holt Photo

Fromental wallpaper: Linda Holt Photo

Still as beautiful and because it is all custom the designer can specify any colors and pretty much any pattern they can dream up.

Fromental hand painted paper: Linda Holt Photo

Fromental hand painted paper: Linda Holt Photo

Fromental is known for their exquisite chinoiserie wallpapers but they have many other designs and options as well.

Fromental wallpaper: Linda Holt Photo

Fromental wallpaper: Linda Holt Photo

A similar wallpaper to the one shown above was applied to a door in the showroom. I thought that was such a great application. It had a big impact and since you would not need very much it would be something us “normal folks” could do. Here is a close up.

Fromental applied to a door:Linda Holt Photo

Fromental applied to a door:Linda Holt Photo

Below is a new design I saw last week while at the Boston Design Center. The iconic chinoiserie pattern but in a fresh blue colorway.

Fromental panel:linda Holt Photo

Fromental panel: Linda Holt Photo

After visiting the Fromental showroom the DesignHounds visited the Goring Hotel in London where Fromental was commissioned to create a very special wallpaper for the lobby. It was not what I had expected and was thoroughly charmed!

Goring lobby: Photo from Fromental website

Goring lobby: Photo from Fromental website

The owners of Fromental treated us to champagne while explaining the design concept behind the mural paper. The website sums it up better than my memory.

“Classical, idiosyncratic and quintessentially British, Fromental’s scenic portrays an Arcadian landscape enlivened with an anthropomorphised menagerie of wild and exotic beasts, some of which represent members of the Goring family past and present. Entertaining portrayals include Goring founder OR with second in line OG as walruses in bejewelled splendour; the family’s favourite pet pigs engaged in the Battle of Trafalgar, as well as legally trained Goring MD David Morgan-Hewitt as a gorilla in a judge’s wig.”

Within the wallpaper are allegorical animals that all have special meaning which the staff will gladly explain to curious visitors. It was such fun to walk around trying to find as many hidden animals as possible.

Details from Goring Hotel Fromental wallpaper: Linda Holt Photo

Details from Goring Hotel Fromental wallpaper: Linda Holt Photo

Then if all this fabulousness was not enough, the DesignHounds headed over to The Dorchester Hotel to the China Tang restaurant. Besides being treated to an amazing five star meal, the restaurant is covered in…you guessed it, Fromental wallpaper.

China Tang at the Dorchester: Photo from Fromental website

China Tang at the Dorchester: Photo from Fromental website

I hope you enjoyed seeing some of these beautiful papers as much as I did.

 

 

 

3 Responses to Fromental: High end couture for the walls
  1. Amy, Home Glow Design Reply

    That charcoal and orange is to die for. What amazing colors!

    • Linda Holt Reply

      Amy, the photos don’t do the papers justice. They are such beautiful works of art.

  2. Carla Aston Reply

    Art all over the walls, for sure. Just stunning and a feast for my interior design loving eyes! What a fab trip, Linda!

Leave a Reply

Your email address will not be published. Required fields are marked *

*

Subscribe to my blog

Browse by Category