A New Year, a New Name and a New Clarity

Happy 2012! I hope you all had wonderful holidays. After two weeks of “all family all the time”, I am looking forward to getting back into my work routine and continuing my blogging journey.  Like so many of you (whose posts I have read over the past few weeks)  I am so excited about 2012 and all the big goals, dreams and plans I have for both my personal life and my business.

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Although I know it is cliche to set goals on Jan 1st,  there is just something magical about a fresh start. Every year I buy a beautiful new journal and write down my personal goals and my business goals. A few days ago, just as I was about to start writing, I read Jennifer Renyolds blog post  about her 2012 goals.   Jennifer used one word that struck a cord with me. She used the word Clarity. This is it! The magical word for me in 2012. As Jennifer said in her post, I too needed to get really clear about what I wanted to accomplish in 2012 and beyond. Once I approached my goals from this single word everything fell into place.

 

 

 

Which brings me to my very big announcement…. In 2012, New Light Redesign is going to become Linda Holt Interiors. In all honesty I have been struggling with the name New Light Redesign since I started my business 4 years ago. I get way too many calls to do “Lighting Redesign” and a large number of people are directed to my website after they Google “Lighting Redesign”. At networking events I am always having to explain what it is I actually “do” as the name gives little clue: and although I do focus on using what the client owns, in 2011 almost all my clients hired me for Color help and traditional decorating. It seems I named my business after something I rarely get asked to do.

It was Jennifer’s post (thank you SO much Jennifer) that made me realize I need to be very clear and honest with myself about what I do and what I want to do going forward.  So, I have decided 2012 is the year I stop wasting energy thinking and talking about changing the name and just do it. Am I concerned about the huge amount of work and expense involved in changing my business name? yes. Is it going to happen over night? no. Do I even know exactly how this is all going to work? no again.

But now that I have put it in writing there is no turning back. Wish me luck… and if any of you have any advice I am open for suggestions.

Here’s wishing all of us the best year yet!

 

 

 

 

10 Responses to A New Year, a New Name and a New Clarity
  1. Jennifer Reply

    Yeah Linda!!!
    I am so happy for you and I’m so excited to see what 2012 has in store for you.
    Thank you so much for including me in your post today…I am truly honored for the mention!
    Here’s to gaining CLARITY together in 2012!
    xxoo
    Jennifer

    • Linda Holt Reply

      I raise a glass in a toast with you Jennifer to Clarity!

  2. Sheila @SZInteriors Reply

    Congratulations, Linda!

    I also went through this, and my clarity came after taking Maria’s colour course. In fact, that’s my very first blog post – How Colour Changed My Business Name! It was then that I opted to get my blog underway, let my website go, and just focus on my blog. That was one way to cut the costs through the name change. And it gave me the flexibility so often needed when you’re changing everything over, reshaping what it is that you do, etc. The website will come again, when the time feels right.

    Good luck! I’m so happy for you in making this decision.

    • Linda Holt Reply

      Thank you so much Sheila. It scary but I feel like a HUGE weight has been lifted off my shoulders now that I have “put it out there”.

  3. kristie@thedecorologist Reply

    Good for you, Linda! I started out with my company name being “Stonebrook Staging” and my blog was called “Making Arrangements.” Those two different names, along with my own name, made for a schizophrenic business! (Ok, schizophrenia is actually not the same as multiple personality, but most people say it anyway!) Anywho, the change was hard but well-worth it. You’ll be glad you did it!

    • Linda Holt Reply

      Thanks Kristie and yes, schizophrenic was a bad choice of word…but hey..I’m a Gemini so I have multiple personalities as it is.

  4. Margot Reply

    Linda, Congrats!! I love the new name. I know it was a big decision!!

    • Linda Holt Reply

      Thanks Margot for the support AND your input on the name change.

  5. Kelly Reply

    So happy for you Linda! I also feel this is going to be a good year for you. I am trying to get in the swing of things, but hubby broke his arm over the weekend and I can barely keep my eyes open I am so exhausted. Trying to think for myself is not working at this time. :) I still have not even had a chance to read Jennifer’s post but look forward to it. I love your name change- Linda Holt Interiors- very nice! I was Interior Style ReDesign before???? I think Kelly Bernier Designs is much better.
    We need to get together so you can rub some of that enthusiasm on me!

  6. Patsy Overton Reply

    Hi Linda. Wow, looks like Jennifer’s post made quite an impression on you! Very nice. And would you believe I changed my business name about a year and a half ago for the same reason you are changing yours? I was “Stage, Show & Sell Home Staging Co.” and realized that the name was limiting me, so I changed it to Patsy Overton Interiors. It was definitely the right move for me, and I’m sure for you as well. Happy new year!

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